Hustler, Hipster, or Hacker?

Startups need all three and I’m a bit of each. Hipster is my main focus and what my resume reflects the most. But there is definitely a strong thread of Hustler in there with my years of entrepreneurship and a glimmer of Hacker shines through my web design, email and HTML experience too.

If you’re looking for a teammate who will bring both creative and strategic strengths and isn’t afraid to roll up their sleeves and wear many different hats, give me a call. I’m driven to do what it takes to get the job done with excellence.

Gallup Strengths Finder 2.0 results: Futuristic, Restorative, Strategic, Adaptable, Connectedness

Digital & Content Marketing Manager

Mike Albert Fleet Solutions, April 2015 – March 2017

Launched new data-driven, client-focused, digital & content strategies at company of 200+ employees

Pioneered company-wide Data & Insights program 

  • Managed 3 cross-functional teams; created buyer personas and journey maps
  • Delivered 1 hr. strategy presentation to city-wide CEO Roundtable 
  • Delivered 20 min. presentation for sales staff at Annual Meeting on audience segmentation and a user-first mindset, to grow customer lifetime value

Drove growth and engagement

  • Led full website redesign in 3 months, with zero client disruption
  • Increased new inbound web submissions by 245, in first year
  • Generated $2.8 million potential from 54 inbound MQL, in first year
  • Equipped sales team with custom automated email campaigns to accelerate sales process
  • Tested, refined and optimized all digital and content marketing efforts
    • Digital budget, Google Analytics, organic and paid SEO, digital ads, remarketing, content calendar, automated email marketing and lead-scoring analytics, and social media engagement
  • Strategized, wrote and published compelling content
    • Web copy, educational long-form blog posts, social media, infographics, user testimonial video scripts, case studies, press releases, etc.

Free-lance Marketing / Branding Consultant

September 2013 – May 2015

Launched small businesses into their target markets with full-spectrum digital/print collateral and strategies.


Entrepreneur / Small Business Owner

Happy Heart Photography, LLC
May 2008 – September 2013

  • Achieved 51.5% avg. sales growth over 5 years
  • Ranked top 5% in the industry, maintained avg. 5 Star rating from 25+ clients 
  • Consistently increased social media reach; 2012 Facebook post viewed by 16,879 users

Graphic Design Subcontractor

Various companies
April 2005 – October 2010

Integrated with creative teams of all sizes and consistently produced excellent work under tight deadlines.

Lead USA Designer, Telefónica Leadership Conference,2011, 2010
  • Communicated effectively and efficiently with international teams
  • Successfully completed 38 pg. program booklet, 3 web banners, 85 banners/signs – in 14 days.
  • 2010 – Worked with a marketing team and had 90 days to complete the same project
ExxonMobil Sole graphic designer for the 2007-2008 international product guide
  • Formatted 240 pg. softbound book with technical charts, graphs and product descriptions

EDUCATION:


Full-time M.B.A. : Innovation, Change & Entrepreneurship

Xavier University, 2017-2018
GPA 3.8 / 4.0

  • Director of Communications, National Association of Women MBAs, XU Chapter
  • MBA Program Representative, Graduate Student Association

B.S. Communication Studies: Graphic Design

Liberty University, 2005
Cum Laude